[Photo: Shinhan Bank]

[Digital Today reporter Ji-young Lee] Shinhan Bank has released a new video advertisement for its Shinhan Nara Sarang Card featuring Yuna (유나) of girl group ITZY (있지).

Shinhan Bank said on Aug. 14 the advertisement features Yuna as well as actors Min-jung Gong (공민정) and Sung-jae Lim (임성재), and was produced by content production company Dolphin Kidnapping Group.

Set at a filming location, the advertisement comically portrays Yuna becoming absorbed in the shoot and gradually over-immersing herself in the role of a soldier.

In addition to the main advertisement, Shinhan Bank plans to sequentially release digital content including interview videos with the three cast members, a military-song music video using training scenes from the main film, and short-form clips.

It is also holding offline events. From Aug. 14 to Aug. 20, Shinhan Bank will run a Shinhan Nara Sarang Card pop-up store in the concourse at Seoul's Yongsan Station, themed as a "military gear shop."

The advertisement will be released across various channels including YouTube and major digital media, as well as outdoor ads in university districts and near the Military Manpower Administration.

A Shinhan Bank official said, "Through cheerful and hard-to-predict creative, we aimed to introduce the Nara Sarang Card in a friendly way while conveying respect and support for South Korean soldiers."

Keyword

#Shinhan Bank #Shinhan Nara Sarang Card #ITZY #Yuna #Yongsan Station
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