Yang Gun-gil (양군길), head of Shinhan Bank's Sales Promotion 2 Group (left), and Kim Jun-su (김준수), CEO of Bigbyte Company, pose for a photo at a strategic joint marketing agreement ceremony held on April 30 at Bigbyte Company's headquarters in Seocho-gu, Seoul. [Photo: Shinhan Bank]

Shinhan Bank said on Monday it signed a joint marketing agreement with Bigbyte Company.

The agreement was designed to expand benefits that young people and military service members can feel by combining financial services with dining and lifestyle perks.

As a first partnership project, the two sides will pursue joint marketing for the Nara Love Card. Customers who obtain a Shinhan Nara Love Card through QR codes placed at major stores such as Shake Shack and Jamba Juice, and through official social media channels, will receive discount coupons usable at those stores in stages after the card is issued.

The two sides plan to continue expanding the scope of cooperation based on the Nara Love Card.

A Shinhan Bank official said, "We plan to continue expanding tailored services for young people and military service members."

Keyword

#Shinhan Bank #Bigbyte Company #Nara Love Card #Shake Shack #Jamba Juice
Copyright © DigitalToday. All rights reserved. Unauthorized reproduction and redistribution are prohibited.