KB Asset Management said on Thursday it has introduced a generative artificial intelligence-based announcer into its own content.

The AI announcer will be used to produce a range of investment content based on marketing materials, including guidance on exchange-traded funds and fund products, market briefings, web seminars and event promotional videos.

KB Asset Management said the adoption of the AI announcer has greatly improved flexibility and scalability in content production. It said it expects investment content to become richer in expression as it can implement varied voice tone and style and different background presentation.

The introduction of the AI announcer is drawing attention as an example of putting into practice KB Financial Group's 2026 management strategy direction of "Transition & Expansion" in the asset management content area.

Haedong Lee (이해동), head of Digital Marketing at KB Asset Management, said cases of fully using AI announcers in the financial sector are still limited. He stressed that KB Asset Management is expanding the scope of AI use by applying AI announcers across its investment information content in step with the group's AI and digital transformation.