[Digital Today reporter Jaewon Choi] Social media platform X (Twitter) has launched a clipping feature that lets users cut out selected scenes from long videos and share them as short content. It allows videos to be reworked without separate editing software and lets both the original creator and the clip poster earn revenue, as it moves to secure creators.

On Nov. 10 (local time), the IT outlet TechCrunch reported that X unveiled its in-house video clipping feature on Nov. 9. Users can select a segment from a video posted by someone else, add their own comments and share it as a new post.

The feature applies to pre-recorded videos that are at least 2 minutes long. Clips can be 5 to 60 seconds and can use only up to 30 percent of the original video. It is currently supported on iOS and Android apps, and a web version is to be provided later. Live broadcasts are not yet supported.

X also put safeguards in place to protect original creators' rights. Every clip carries a 'Clip from' label linking to the original video so users can check the first poster and the full video. If the original video is deleted, clips made from it are also deleted.

Monetisation is also a key feature. X said it will allow both original creators and clip posters to receive rewards through its Original Content Rewards programme.

Not all views translate into revenue. Users must meet the programme's eligibility requirements, and rewards are calculated based on criteria including qualified exposure to premium users. Simply copying someone else's content may be excluded from monetisation.

X has recently expanded creator support features. In March, it added a posts feature exclusive to paid subscribers. In July, it introduced a live streaming studio and allocated $1 million (about 1.33 billion won) to support broadcast creators.

This clipping rollout is also seen as a strategy to encourage the reuse of long-form videos and increase content consumption on the platform. X does not currently offer a function for original creators to block clipping of their videos, drawing attention to how it may manage permissions going forward.