NH NongHyup Financial Group will pursue three key initiatives next year: AI conversion of core tasks, stronger competitiveness in customer services and digital new businesses. It plans to link AI conversion performance by affiliates to an evaluation and reward system. It will also strengthen group-wide integrated security monitoring.

NH NongHyup Financial said on Nov. 12 it held the 'NongHyup Financial AX·DX Top Council' at its headquarters on Nov. 11 and discussed this year’s AI conversion results and its 2027 execution plan. Executives in charge of digital, IT and information security from all affiliates attended the meeting.

NongHyup Financial will operate an 'AX·DX acceleration roadmap' starting next year to assess each affiliate’s level of AI conversion and manage the process from setting targets to performance evaluations. The holding company will present group-level direction and standards, while affiliates will be responsible for executing key tasks and delivering results.

In particular, it plans to reflect in evaluations and rewards not only affiliates that shared best practices but also those that adopted them and produced results, to expand AI use across the group.

It will also strengthen its cooperation system to respond to security incidents stemming from AI misuse in the financial sector.

Chan-woo Lee (이찬우), chairman of NH NongHyup Financial, said, "AI adoption should be customer-centric, not supplier-centric." He added, "Let’s use each company’s strengths to produce results in core tasks, and share that experience to build it into the group’s overall competitiveness."