[DigitalToday reporter Chi-gyu Hwang] Leviosa, an AI-native commerce platform company whose corporate name is Leviosa AI, said on Thursday it will work with baby and kids model agency Monokids to produce AI content using real models.
Monokids handles casting and shoots for kids models across domestic and overseas advertising, dramas and magazines, including projects for major global brands such as Nike Kids, ZARA Kids and New Balance Kids.
Under the agreement, the two companies will use AI to expand real-model shoot assets to produce lookbooks, advertising images, product detail pages, social media content and short-form videos. They will pursue a business model that links this to brand collaborations and product sales.
The companies plan to first produce AI content by model using photos and shoot materials of Monokids-affiliated models for which usage rights have been secured. They will use the content for brand proposals and advertising materials.
Content production will use Leviosa's AI content studio, levi&osa. The company explained that it can expand backgrounds, spaces, product placement and styling while maintaining a person's characteristics based on product and model images, allowing diverse marketing content to be produced from a single set of shoot assets.
Leviosa CEO Ha-ram Joo (주하람) said, "The core of this collaboration is not making content with AI itself, but verifying a structure that connects content production to customer response and sales in an environment where real models and brands participate." Joo said, "Going forward, we will link AI content production, marketing and commerce operations into a single execution system to support domestic brands' entry into global markets."