| Mobile Web

Korean radio squeezed by global platforms, calls grow for integrated audio platform

As the influence of global platforms such as YouTube and Spotify spreads into South Korea’s audio market, participants at a National Assembly seminar called for an integrated platform to unify radio content and data that are currently split by broadcaster. They urged integrating production and digital capabilities and building a data-driven industry base to improve listener access. Speakers also called for legalising digital radio access rights and overhauling advertising rules.