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Search results for Zero Click

Telecommunications & Media

Kim Nan-do, SKT panelist: With \'zero click\' spreading, trust is companies\' asset in AI era

As more information searches are handled by AI in a so-called zero-click era, companies face a growing need to manage information and build trust, an SK Telecom customer trust panelist said. Kim Nan-do (김난도) said consumers are increasingly delegating choices and judgments to AI, and trust in companies and infrastructure will matter more as AI becomes embedded in daily life. He also stressed responsibility for personal data protection and the need for human accountability in resolving customer complaints.

Games & Commerce

In AI search era, what happens after the click matters more than click count

An analysis says the spread of AI search is pushing much of the customer journey out of marketers’ view, making it more important to interpret what clicks mean rather than simply raising click counts. As more consumers compare products inside AI tools and large language models, hard-to-track “dark funnel” activity is growing and zero-click behavior is rising. Marketers are urged to analyze actions after clicks and connect fragmented data earlier and in real time.

AI & Enterprise

Zenity reveals 2 browser hacking techniques targeting Claude and ChatGPT Atlas

AI security firm Zenity disclosed two browser hacking techniques targeting Claude for Chrome and OpenAI’s agent-style browser ChatGPT Atlas, Security Week reported on Aug. 6. Zenity said ChatGPT Atlas is vulnerable to zero-click indirect prompt injection due to a structural design issue. Researchers demonstrated scenarios including reading WhatsApp Web contacts, sending phishing messages and completing Amazon purchases by changing delivery addresses. Zenity also showed a zero-click attack chain against the official Claude extension.