Telecommunications & Media
Samsung Electronics launches Galaxy Z Fold8 campaign with RESCENE
Samsung Electronics said on Oct. 28 it is launching a new marketing campaign for the Galaxy Z Fold8 with K-pop group RESCENE. The campaign is part of Samsung’s “true fan” marketing that features celebrities and influencers who use Galaxy devices. Samsung aims to expand touchpoints with female customers in their teens and 20s by highlighting RESCENE members’ daily use. Samsung said the collaboration followed fan requests.
