Games & Commerce
Naver expands responsive shopping search from product browsing to purchase conversion
Naver is shifting its shopping search results from fixed product lists to layouts that change based on user response. It is testing an approach that adjusts in real time the placement and number of products and ads and now the total number of items shown in shopping collections. Naver has also integrated price comparison and Naver Plus Store into a single shopping area and expanded dynamic exposure across mobile and PC. It said the tests showed positive effects on ad efficiency.
