Industry
OnRitual draws attention in China as local distributor sees growth potential
Hecto Healthcare’s inner beauty brand OnRitual is stepping up its push into China through China Beauty Expo 2026, drawing interest from major local distributor Tiantuang Group. A group official described China’s beauty market as a growth phase marked by premiumisation and segmentation, with demand shifting toward high-quality, specialised and personalised products. The group highlighted localisation, wider online and offline channels, and strict compliance with cosmetics regulations as key to long-term growth.
