Telecommunications & Media
South Korea IPTV broadcasters to use 18 million set-top boxes to measure TV viewing
The Korea IPTV Broadcasting Association plans to expand use of the TV Index, which analyses viewing data from about 18 million home set-top boxes of KT, SK Broadband and LG Uplus. The group said existing ratings surveys estimate viewing based on about 4,000 households, leaving many channels recorded at 0 percent. It said TV Index can show absolute figures such as reach and viewing time, and may later be expanded to link set-top boxes and mobile devices for broader ad performance analysis.
