Telecommunications & Media
Apple leads as Sony, Bose, Nothing join September wave of new headphones and earbuds
Major audio makers including Apple, Sony and Bose rolled out new headphones and earbuds throughout September, intensifying competition in the portable audio market. Products ranged from lower-priced models to premium offerings, highlighting differing strategies. Apple unveiled two AirPods 5 models and added a Beats 360 variant. Sony refreshed three headphone models. Sonos emphasised ecosystem connectivity, while Bose introduced a $99 wired earbud with ANC. Nothing and Technics launched premium over-ear models late in the month.
