Search results for Shinhan SOL KBO League
Finance
Baseball season returns as South Korean banks heat up \'baseball marketing\'
South Korean banks are stepping up baseball-themed marketing ahead of the 2026 KBO League season, rolling out products that combine deposits, cards and digital content. Shinhanc Bank launched a savings product with rates linked to team performance and expanded discounts on its delivery app. NH Nonghyup Bank offered a high-rate product tied to NC Dinos. Regional lenders promoted team-linked deposits, while Gwangju Bank introduced a KIA Tigers card with ticket and cashback benefits.
Finance
Shinhan Bank launches SOL Fantasy Baseball to expand interactive baseball content
Shinhan Bank said on Monday it will launch SOL Fantasy Baseball on March 28, the opening day of the 2026 Shinhan SOL KBO League. The gamification service uses baseball game records. Users choose players, build a lineup and earn points based on real-game performance, which determines rankings. The bank will give My Shinhan Points to all participants and offer top monthly scorers KBO table seats and catering.
Industry
Lotte Wellfood signs official sponsorship for 2026 KBO League
Lotte Wellfood said on Tuesday it signed an official sponsorship agreement with the Korea Baseball Organization for the 2026 Shinhan SOL KBO League. The two sides held a signing ceremony on Monday at the Korea Baseball Hall in Seoul, attended by key officials including Lotte Wellfood CEO Seo Jeong-ho and KBO Commissioner Heo Gu-yeon. Lotte Wellfood plans promotions linked to major KBO events, including team-designed packaging and giveaways, and will continue SNS marketing and on-site promotions with KBO.