Telecommunications & Media
KT unveils five Gen Z trend keywords for 2026
KT said on Aug. 21 it selected five Gen Z trend keywords at the \'2026 Y Trend Conference and Customer Listening Forum\' held a day earlier at its Gwanghwamun building in Seoul. The keywords are NetWHATking, Scroll Pick, Balansheim, Present-in-Progress Power and Try-ator. The annual event is co-hosted with KT’s student marketing supporters, Y Futurist, and the Univ20s Lab, and also includes a customer listening forum.
