Games & Commerce
Naver rebounds in search after AI push as YouTube gains in news consumption
Naver has rebounded in South Korea’s search market after strengthening AI search, lifting average share to 66.34 percent from 63.82 percent, with a peak above 80 percent on May 24. At the same time, news consumption is shifting from portal homepages and search to YouTube’s recommendation algorithms. Surveys show rising use of online video platforms for news and a record-low portal news usage rate. Officials and industry figures cite growing debate over platform responsibility.
