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Games & Commerce

Meta to launch Instagram Live ads in South Korea to boost viewers and purchase conversions

Meta will launch Instagram Live ads in South Korea, promoting live streams as ads across Stories, Feed and Reels to drive viewers and purchases. The format targets users more likely to buy and uses the live stream itself as the ad creative. It is available to professional or creator accounts with at least 1,000 followers, with standard ad pricing and no additional sales fees. Meta said its research showed higher viewing and conversion metrics.

Games & Commerce

One-click era opens for multi-channel operations

E-commerce solution providers are reinforcing functions that integrate and manage multiple external channels around merchants’ own online stores, as multi-channel expansion increases sales opportunities but also raises management burdens. Cafe24’s Cafe24 Pro links product data from a D2C store to external marketplaces to cut repetitive listing and editing work. It supports connections to 17 marketplaces and offers channel-specific pricing, discount policies, shipping settings and promotion calendar features.