Industry
Samsung Electronics launches global film campaign for Bespoke AI Combo
Samsung Electronics said on Saturday it will run a global advertising campaign in South Korea and Britain for its all-in-one washer-dryer, the Bespoke AI Combo, using the film \'The Devil Wears Prada 2\'. The video shows coffee spilled on red fabric before the machine’s AI Custom+ feature detects laundry weight, type and soil level to run optimal cycles. Outdoor ads will appear on major screens in Seoul and at Piccadilly Circus in London.
