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AI & Enterprise

Noise & Pitch builds NPI creator data analysis system

Noise & Pitch said on Tuesday it has built an in-house data analysis system called NPI, short for Noise & Pitch Intelligence, based on AI transformation. The company said NPI collects and analyses content and performance data by SNS platform to match brands with suitable creators. It is combined with a generative AI exposure optimisation strategy and a data-driven content structure, and is being applied to beauty campaigns with plans to expand to all campaigns.

Telecommunications & Media

Apple rumored to discontinue more than 10 products ahead of Sept event

Apple could discontinue more than 10 existing products, including iPhone, Apple Watch and AirPods models, ahead of its September product launch event, a report said. The products discussed include 11 models such as the iPhone 17 Pro and iPhone 17 Pro Max, iPhone 16 and iPhone 16 Plus, Apple Watch Series 11 and Apple Watch Ultra 3, and several home devices. The final list is expected to depend on new products and pricing announced on Sept. 9.

Telecommunications & Media

Apple may unveil AirPods 5 at Sept. 9 event; two versions expected based on ANC

Apple is expected to unveil AirPods 5 at its Sept. 9 event, local time, alongside products such as the iPhone 18 Pro and Apple Watch Ultra 4, NineToFiveMac reported. The new earbuds are likely to launch without a camera and may come in two models depending on whether they support active noise cancelling. Bloomberg\'s Mark Gurman has said camera-equipped AirPods are unlikely to arrive until 2027.