| Mobile Web

Noise & Pitch builds NPI creator data analysis system

Noise & Pitch said on Tuesday it has built an in-house data analysis system called NPI, short for Noise & Pitch Intelligence, based on AI transformation. The company said NPI collects and analyses content and performance data by SNS platform to match brands with suitable creators. It is combined with a generative AI exposure optimisation strategy and a data-driven content structure, and is being applied to beauty campaigns with plans to expand to all campaigns.