Games & Commerce
Mobile game hit formula under fire as ads differ from gameplay
Mobile games whose advertisements differ from actual gameplay are drawing controversy as they post strong results. Last War: Survival and Gossip Harbor are cited as examples where ad-highlighted content differs from core play, prompting user complaints and responses from operators. Sensor Tower data show Gossip Harbor ranking third worldwide in October revenue and sustaining strong performance in Korea, aided by paid display advertising. Overseas, the UK Advertising Standards Authority has restricted some misleading ads.
