Games & Commerce
Inventory turnover doubles as stock data sets ad and ordering priorities
How online retailers interpret inventory is increasingly shaping advertising, ordering and product operations strategies, Cafe24 says. The company proposed its Inventory Analysis Marketing (AIM) approach, which links inventory and sales data to classify products and set priorities for ads, replenishment and sell-through actions. Cafe24 said inventory turnover improved an average 12 percent at AIM users. In one case, womenswear brand Meriet lifted annual turnover to 20.7 times from 9.2 and cut inventory days to 18 from 40.
