AI & Enterprise
Can AI replace consumer surveys? Macromill Embrain to release synthetic survey pilot results on June 30
Macromill Embrain will hold an online seminar at 2 p.m. on June 30 on the feasibility of conducting surveys using AI instead of human respondents. The webinar comes as the research industry debates whether AI can replace real respondents after Nvidia released its Korean AI persona dataset, Nemotron-Personas-Korea. Embrain will present pilot results for a Synthetic Survey and plans to offer a free proof of concept to clients commissioning stimulus-related research.
