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AI & Enterprise
Apple moves to secure Samplab audio startup technology
Apple has pursued a deal to secure technology and staff from Swiss AI audio startup Samplab, according to an EU filing disclosed later. The filing said Apple, via a subsidiary, would acquire some of Samplab’s assets and planned to hire some employees. Financial terms and the number of hires were not disclosed. Samplab develops AI music editing tools, including chord detection and editing, tempo and key matching, and stem separation.
AI & Enterprise
Apple to acquire video editing software firm MotionVFX to step up competition with Adobe
Apple will acquire video editing software company MotionVFX as part of efforts to strengthen the competitiveness of Final Cut Pro, TechCrunch reported on March 16. The purchase price was not disclosed. Warsaw-based MotionVFX has worked with Apple for more than 15 years, developing plugins and templates for Final Cut Pro, and offers subscription-based video tools starting at $29 a month. Apple also recently launched a creator subscription bundle.
AI & Enterprise
Apple launches $12.99-a-month Creator Studio app bundle
Apple is launching a Creator Studio subscription service to support creative work, TechCrunch reported on Jan. 13. The bundle costs $12.99 a month or $129 a year and includes six major apps for video, music and graphic design, plus premium iWork content. It includes Final Cut Pro, Logic Pro and Pixelmator Pro for Mac and iPad, as well as Mac-only Motion, Compressor and MainStage. Students and educators pay $2.99 a month or $29.99 a year. New subscribers get a one-month free trial.