Telecommunications & Media
AI scam calls: study finds 1 in 6 U.S. adults may fall for them
A study found that about 1 in 6 U.S. adults could comply with voice phishing calls made with AI-generated voices. Researchers from Harvard University, Meta and others ran experiments with 4,100 U.S. adults, comparing six AI voice models with real human voices across five scam scenarios. Emotional, relationship-based stories proved more persuasive than call-centre impersonation. The study also warned that AI could lower costs and enable automated mass scam calls.
