Baedal Minjok sent 5,000 meal portions to young athletes competing in the 2026 National Youth Sports Festival in Busan as part of its Baemin Support Lunchbox campaign. Food trucks were placed at three venues offering pizza, fried chicken, tteokbokki and other items, while a B Mart truck provided seven daily necessities for free. Athletes said weight control and training made it hard to eat what they wanted, and some asked for malatang next year.

Naver is linking external customer management solutions to its SmartPlace platform to support offline merchants in securing repeat customers and running marketing. Naver said it introduced a membership integration feature that lets Place owners use CRM services DodoPoint, Payhere and Okpos via SmartPlace. The integration allows benefits such as coupons, discounts and points to be offered more easily on Naver Place and Maps. Naver also plans to expand links with franchise membership systems and enhance connectivity with Npay Connect terminals this year.