Data technology company Inlife said on Tuesday it is recruiting beta testers ahead of the official launch of its AI search automated optimisation solution i-GEO. The company described i-GEO as a generative engine optimisation solution designed to encourage generative AI such as ChatGPT, Gemini and Perplexity to cite and recommend specific brands when answering user questions. The tool comprises five stages, including citation diagnostics and scoring, traffic tracking, site structure optimisation, automated content creation and distribution to external channels.