Inlife, a data tech SaaS company, said on Wednesday it launched a new responsive advertising solution that incorporates AI, 'AI ASK AD', through its Mobon DSP solution.

The company said AI ASK AD is a retargeting ad product that uses customer interest data. It uses an AI question-based interface to prompt curiosity and shows actual AI answers with grounds, linking users to purchase conversions. As consumers shift from passively 'watching' ads to 'asking' AI, it implemented the banner itself as an 'AI chat window widget' to minimise resistance to advertising, it added.

Unlike existing banner ads that remained in a linear structure of 'exposure - click - landing', AI ASK AD boosts engagement through advanced targeting and interactive question-and-answer exchanges, the company added.

Inlife CEO Kyung-hoon Han (한경훈) said, "This launch of AI ASK AD is meaningful in that we have combined retargeting ads with AI in step with the needs of the times and introduced a next-generation retargeting solution. Based on data technology, we will organically connect advertising and utility SaaS and data SaaS, and make Inlife's blueprint a reality as a data tech specialist group."