Search results for IGAWorks Mobile Index
Industry
Coupang expands online and offline gift card sales channels to cement user recovery
Coupang has expanded its gift card sales channels from online to offline, starting physical gift card sales at Seven Eleven stores on March 31. The move comes as user metrics that fell after a personal data leak incident show signs of recovery in the first quarter. The company is seen as targeting non-members and dormant users, while also citing demand from corporate customers buying gift cards in bulk for welfare and marketing uses.
Games & Commerce
E-commerce rivals gain ground as Coupang growth slows, key metrics rise
Korean e-commerce rivals are benefiting as Coupang’s growth slows following a personal data leak, with key indicators such as new customer inflows and transaction volumes rising. SSG.com reported a surge in visitors and first orders after launching a new membership and plans to expand its fast-delivery hubs. Kurly and Naver Shopping posted growth tied to partnerships and logistics expansion, while Musinsa saw higher sign-ups and non-fashion sales. Coupang’s voucher program has helped daily active users rebound.
Games & Commerce
LCK leaves YouTube, SOOP and Chzzk set for lock-in battle
South Korea’s e-sports streaming market is heading into a new rivalry ahead of the Jan. 14 opening of the 2026 LCK Cup, after YouTube drops out of LCK broadcasts. Riot Games Korea signed exclusive five-year deals through 2030 with Naver’s Chzzk and SOOP, making them the only platforms for Korean-language live streams. Both are rolling out opposing strategies to maximise lock-in through linked content, replay features, AI tools, global league coverage and offline branding.
