AI & Enterprise
Hwahae launches branded seeding program to turn influencer content into assets
Hwahae Global, which operates the Hwahae beauty platform, said on Tuesday it has launched a “Branded Seeding” program to support long-term collaboration between K-beauty brands and global influencers based on paid seeding. The program uses a pool of more than 10,000 global nano and micro influencers. Brands can reuse produced content across social media, commerce and their own online stores, and link it to TikTok Spark Ads-based In-Feed Ads.