AI & Enterprise
Grip launches GripONE commerce matching solution, expands automated matching
Grip Company, which operates the commerce creator platform Grip, said on Jan. 12 it is enhancing its commerce matching solution, GripONE, by applying automated product-matching technology. GripONE links creators who do not have their own products with brands that have products but need wider sales channels. Brands propose items first, and creators select them and run live broadcasts to sell them, the company said.
