Grip Company, which operates the commerce creator platform Grip, said on Jan. 12 it is upgrading its commerce matching solution, GripONE, by applying automated product-matching technology to enhance the service.
GripONE is a commerce matching solution that connects creators without their own products with brands that have good products but need to expand their sales channels. Under the structure, brands first propose items for sale, and creators choose them and run live broadcasts. Creators can generate revenue through content alone, and brands can sell products through creators without complicated procedures, the company said.
Grip Company CEO Kim Hanna said, "GripONE is a solution that implements a structure where creators can generate stable revenue even if they focus only on content." She said, "We will continue to expand the new market of commerce creators based on automation and AI technology and build an ecosystem where both brands and creators can grow."
Chi-gyu Hwang
delight@d-today.co.kr