AI & Enterprise
Naver AI Briefing sources 46.5 percent from Naver Blog; Google AI Overviews rely more on YouTube and social media
A study found 46.5 percent of sources cited in Naver AI Briefing answers came from Naver Blog. Marketing research firm Jeongmaek Marketing Lab, which runs the AI search optimisation solution BrAInd, analysed citations used by Naver AI Briefing, Google AI Overviews, Gemini and ChatGPT. It said source types differed by platform, with Google AI Overviews drawing heavily on YouTube and social media and relatively low shares from news sites across all four platforms.
