AI & Enterprise
Criteo selected as first adtech partner for ChatGPT ad pilot
Global advertising platform Criteo said on Tuesday it has been selected as the first adtech partner for an OpenAI advertising pilot programme targeting ChatGPT Free and Go plan users. Criteo said its analysis of U.S. advertiser data showed users arriving via large language model platforms such as ChatGPT had purchase conversion rates about 1.5 times higher than other channels. The company said the integration will be applied sequentially over the coming weeks.
