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Search results for Generative Engine Optimisation

AI & Enterprise

Hoffman Agency Korea launches GEO solution GEDI supporting 12 generative AI engines

Hoffman Agency Korea said on Wednesday it will introduce GEDI, a tool designed to automatically cross-analyze brand visibility and perception in generative AI and support generative engine optimisation strategy. The company said GEDI tests the same questions across 12 major generative AI engines and analyzes exposure frequency, context, message pull-through and positioning versus rivals. It also reviews cited sources and identifies opportunities to improve newsroom and website content.

AI & Enterprise

AI shifts search order, website optimisation moves from SEO to GEO

AI is reshaping the search market and forcing changes in website operating strategies. In addition to search engine optimisation (SEO), generative engine optimisation (GEO) is gaining importance as companies seek to have their content cited in AI-generated answers. A Japan survey showed use of generative AI for search rose to 52.3 percent, while traditional search engine use fell. Zero-click searches and declining Google referrals are also prompting new approaches.

Games & Commerce

Cafe24 D2C shopping malls\' AI-driven visits up 72 percent year on year

Cafe24 said visits to its platform-based direct-to-consumer shopping malls via generative AI services rose 72 percent from a year earlier to about 850,000 in the second quarter of 2026. ChatGPT accounted for 73 percent of the traffic. Gemini traffic surged 686 percent, lifting its share to 20 percent. Cafe24 said AI-driven visits also boosted conversion rates and orders, and it is adopting GEO tools to help AI better understand mall and product information.