Telecommunications & Media
SKT expands \'Runmate\' program to attract runners with more trials and race benefits
SK Telecom is expanding its \'Runmate\' programme for running customers. The company ran a Runmate booth at the 2026 Infinity Challenge Run in Gyeongju on Sept. 19 and said it will launch follow-up promotions for the autumn running season. SKT offered experience and convenience programmes and operated a Samsung Electronics device trial zone. It also set up water stations and a cooling gate, and will provide 500 invitations to a November race in Goyang.