AI & Enterprise
Southeast Asia generative AI users hit 243 million as shopping and ads outpace subscriptions
Generative AI users in Southeast Asia have reached 243 million in less than three years, equal to about 58 percent of the region’s workforce, CNBC reported. Adoption has been four times faster than the spread of mobile internet, while only 1 to 2 percent of the population pays for personal subscriptions. Companies are expanding monetisation through e-commerce, digital advertising and automated customer service, with early cases showing higher conversion rates and larger order values.
