| Mobile Web

Game industry expands in-house payment networks to cut fees and reach users directly

South Korean game companies are accelerating efforts to build in-house payment systems that sell directly to users without going through app markets. The goal is to cut platform fees and improve profitability while securing payment data and direct user touchpoints. Krafton completed a strategic investment in Neon Commerce, which supports web stores, payments and tax and regulatory compliance. Major publishers are widening off-app payment routes, but success depends on whether users actually switch to them.