| Mobile Web

YouTube adds AliExpress as shopping affiliate partner

Global e-commerce platform AliExpress joined YouTube’s Shopping affiliate programme as an official partner, it said on Monday. The programme lets creators showcase partner products and earn additional revenue. Since its South Korean launch in June last year, YouTube has expanded partners to include Coupang, Kurly, Today’s House and CJ OnStyle. The tie-up allows creators to search and tag AliExpress items in videos and lets viewers click through to purchase.