Industry
K-beauty seen poised to expand in Europe as OnRitual draws interest
Hecto Healthcare\'s inner beauty brand OnRitual is drawing signs of expansion potential beyond China, as a distributor that supplies cosmetics to multiple European countries, centred on Spain, shows strong interest. At China Beauty Expo 2026 in Shanghai, a Russian distributor visited the OnRitual booth and said it was seeking new brands with growth potential. OnRitual showcased an expanded portfolio, moving from ingestible beauty products into skincare.
