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OpenAI to expand ChatGPT ad pilot to South Korea in coming weeks

OpenAI said on May 8 it will expand its ChatGPT advertising pilot to five countries including South Korea within weeks. The pilot, now running in the United States, Canada, Australia and New Zealand, will also roll out to the United Kingdom, Japan, Brazil and Mexico. Ads will be clearly marked as sponsored content and separated from ChatGPT answers. OpenAI said ads do not influence responses and advertisers cannot access conversations or personal data.