South Korean securities firms are again offering marketing incentives that had faded after financial regulators warned late last year about excessive overseas investment. Brokerages are now targeting domestic stock investors with cash payments, coupons and fee waivers. Firms have ended foreign-stock promotions early while rolling out local-stock events. The shift comes after policy moves to encourage domestic investment and amid record highs in the KOSPI, though the long-term impact is uncertain.

Korea Investment Securities said it will start its “Reboot Korea 2026, Now is Korea Investment” campaign. The campaign aims to help customers more easily feel investment opportunities and participate in the market, going beyond expanding trading to broaden investment experience and provide practical long-term benefits. From this month, the firm will run events for new accounts and domestic stock transfers in, including share giveaways, 1-year fee discounts and benefits of up to 5.01 million won.