Crypto
Coinbase returns to Super Bowl ads with Backstreet Boys nostalgia
Coinbase has returned to Super Bowl advertising for the first time in 4 years, drawing attention with a retro-style spot that uses the Backstreet Boys hit “Everybody (Backstreet’s Back)”, Cointelegraph reported on Feb. 9. Coinbase marketing chief Catherine Ferdon (캐서린 페르돈) said the ad is meant to highlight growth in the cryptocurrency community and offer a familiar experience to the public. Reactions online have been mixed.
