| Mobile Web

SK Broadband\'s B tv A.dot hits 1.7 million MAU; 55 percent pick content via AI recommendations

SK Broadband said its generative AI media service B tv A.dot has reached 1.7 million monthly active users. The company said 55 percent of customers who searched for content using AI went on to select content. Monthly conversations have topped 21 million since its September 2024 launch. Users who stayed on the service for five straight months showed higher usage days, dialogue volume and VOD viewing time than non-users.