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Games & Commerce

Naver AI search spurs over half of 2025 ad growth

Naver\'s AI search has grown rapidly eight months after launch, becoming a key driver of advertising growth as user search behavior shifts. Naver said AI contributed 55 percent of its 8.8 percent platform advertising revenue growth in 2025. Fourth-quarter revenue rose 10.7 percent to 31.951 trillion won and operating profit increased 12.7 percent to 610.6 billion won. The company plans to double the scope of AI Briefing by year-end.

Games & Commerce

Naver, Kakao poised to post record results in 2025

Naver and Kakao are expected to post their best-ever annual results. Naver\'s 2025 revenue is forecast to rise 12.7 percent to 12.11 trillion won, with operating profit seen up 11.2 percent at 2.2 trillion won on balanced growth in commerce and advertising. Kakao is projected to post revenue of 8.14 trillion won, up 3.5 percent, while operating profit is expected to jump 53.4 percent to 706.0 billion won as restructuring and cost controls take hold.