Search results for ADVoost
Games & Commerce
Naver expands responsive shopping search from product browsing to purchase conversion
Naver is shifting its shopping search results from fixed product lists to layouts that change based on user response. It is testing an approach that adjusts in real time the placement and number of products and ads and now the total number of items shown in shopping collections. Naver has also integrated price comparison and Naver Plus Store into a single shopping area and expanded dynamic exposure across mobile and PC. It said the tests showed positive effects on ad efficiency.
Games & Commerce
Naver Q1 operating profit rises 7.2 percent as AI, C2C drive results
Naver posted record first-quarter results, helped by the application of artificial intelligence technology and the expansion of its global consumer-to-consumer ecosystem. The company said quarterly revenue rose 16.3 percent from a year earlier to 3.24 trillion won and operating profit increased 7.2 percent to 541.8 billion won. Naver also revised its revenue categories from the first quarter, and said C2C and enterprise businesses supported growth.
Games & Commerce
Naver to support digital transformation for 10,000 Place merchants, offer tools for external brand stores
Naver said on Wednesday it will roll out support programmes to extend its online digital transformation experience to offline merchants and an AI transformation ecosystem. From June, it will provide on-site consulting for 10,000 Naver Place merchants a year to help them datafy and analyse operations such as visits, orders, reservations and payments. It will also run Place School training, expand support for Smart Store sellers, widen AdVoost coverage and provide tools for external brand stores.