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Games & Commerce

Krafton to scout and nurture \'fun games\' as it seeks to move beyond PUBG focus

Krafton is seeking to reinvent itself as a company that discovers and develops fun games, with a strategy to foster promising titles into franchises regardless of genre or IP. At Gamescom 2026 in Cologne, it unveiled five new games spanning multiple genres and development approaches. The company says it is pursuing a publishing strategy built on challenging genre conventions, working with external studios and reinterpreting existing franchises, while strengthening a repeatable system to find, validate and scale up franchise IP.

Games & Commerce

Krafton seeks next IP with PUBG and Subnautica as twin pillars after record results

Krafton posted record results for the second quarter and first half, driven by expanding users and revenue for the PUBG franchise and early success for Subnautica 2. The company plans to unveil five new games at Gamescom in August and broaden AI research beyond games to physical AI. It also cited variables such as ADK’s advertising weakness and non-operating costs, while expanding shareholder returns through buybacks, dividends and planned share cancellations.

Games & Commerce

PUBG, Subnautica 2 double boost signals surprise Q2 results for Krafton

Krafton is expected to post a sharp improvement in second-quarter results, helped by steady growth in PUBG: Battlegrounds on PC and faster-than-expected early success for Subnautica 2. Consensus estimates put revenue at 1.19 trillion won and operating profit at 367.1 billion won, up 80.2 percent and 49.2 percent from a year earlier. Analysts cite strong Steam metrics for PUBG and millions of Subnautica 2 copies sold soon after launch.