Guests pose for a photo at the opening ceremony of "Kiaf Seoul 2026·Frieze Seoul" at COEX in Seoul on Sept. 2, including Seoul Mayor Oh Se-hoon (Oh Se-hoon) (fifth from left), Culture, Sports and Tourism Minister Choi Hwi-young (Choi Hwi-young) (sixth from left) and KB Financial Group Chairman Yang Jong-hee (Yang Jong-hee) (eighth from left). [Photo: KB Financial Group]

[DigitalToday reporter Ji-young Lee] KB Financial Group will take part in the international art fair Kiaf Seoul 2026 as a lead partner for the third consecutive year.

KB Financial said on Sept. 2 it will join Kiaf Seoul 2026, held at COEX in Seoul from Sept. 2 to 6, as a lead partner and run special exhibitions, emerging-artist displays and docent programmes.

At the KB Special Pavilion, it will present the special exhibition "A Gathering of Stars" with artist Kim Taek-sang (김택상). It will also operate "KB Artlier" to introduce promising emerging artists. It will exhibit works by Joyce Jin and Song In-wook, who won the "KB Star Award" at the emerging-artist special exhibition "ZOOM-IN Edition 7."

Programmes for visitors include a "Private Art Docent Tour" with professional exhibition guides and an art insight talk programme. It will also run a drawing class and an art docent programme for children.

A KB Financial official said, "We will expand communication with customers through culture and the arts and support sustainable growth of Korea's arts ecosystem."

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#KB Financial Group #Kiaf Seoul #COEX #Seoul #KB Artlier
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