AI and data-based HR tech platform JobKorea said on Monday it has selected actor Park Jung-min (박정민) as its campaign model for the second half of the year, ahead of the public recruitment season.

JobKorea said it will use Park as its model to convey its brand identity as a career platform that accompanies the overall job-search journey, from writing resumes to applying for jobs and getting hired.

JobKorea said it judged that the career Park has built by steadily taking on challenges and accumulating experience aligns with the campaign’s core message.

Park said, "Since I started acting, I have always lived with the mindset of preparing for what comes next. I think that time is not much different from the day of those preparing for employment." He added, "I decided to join this campaign because I think it is a message of support for people who are creating their next step in their own place. I hope that more people will meet the news they have been waiting for at JobKorea in the second half of this year."

Kim Ji-won (김지원), chief growth officer at Worksphere, said, "We plan to convey in an authentic way the brand identity that this is the place where the most acceptances begin, together with Park Jung-min."