Fasoo AI said on July 21 it will work with beauty franchise Michangjo LianHair to target the K-beauty AI market. It said the partnership follows LianHair's selection as the lead company for the 2026 AX One-Stop Voucher Support Programme.

The AX One-Stop Voucher programme, driven by the Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA), is worth a total of 26 billion won. It provides integrated voucher support for AI, cloud and data to promote companies' AX.

LianHair plans to use the programme to build an "AI hyper-personalised beauty experience platform" and target the global beauty tech market. Fasoo AI will handle AI development based on its agentic AX platform, Ellm, while Naver Cloud and LabQ will handle cloud infrastructure and data, respectively.

According to the company, the LianHair AI beauty platform that Fasoo AI will build is expected to include virtual simulations based on personalised data such as a user's actual face and preferences. It is also expected to include functions that offer tailored recommendations such as styles and designers.

Yoon Kyung-koo (윤경구), CTO of Fasoo AI, said, "In this project with LianHair, Fasoo AI will build a differentiated K-beauty platform based on Ellm, which supports safe and practical AX." He said, "Fasoo AI, which is expanding use cases from the public sector and research institutions to the beauty industry, will actively target the AX market by supporting safe AI innovation that best understands customer data."